ELLEN ATLANTA
AUTHOR AND BRAND DIRECTOR
Creative direction and brand consultancy for the launch of Appledoll in Urban Outfitters
Creative and brand direction to relaunch Appledoll for Gen-Z beauty lovers
A 360 digital and fly poster campaign to launch The Stack World app
An IG-first influencer campaign to launch the first Flannels x Poster Girl collection
A 360 campaign for Beautystack to celebrate International Women’s Day and Women’s History Month 2019
A short film celebrating the true love stories between clients and beauty professionals
A comprehensive launch campaign for the biggest feature release at Beautystack!
Initial launch and three month marketing campaign for the Beautystack pop up salon
Creative direction for the UK launch of Pixel Flesh, with assets including merch, stickers, posters and digital content
Overseeing the rebrand of Communia, the social networking app for marginalised genders, in collaboration with ilovecreatives
Crafting the Beautystack brand for launch - including brand principles, tone of voice and social media guidelines
Tone of voice, company VMP, founder story, user personas and community support for POLLEN
Social formats and strategy for launch, as well as building the Dazed Beauty community
Creating a 64 page magazine to launch the Beautystack brand and celebrate our community
Creating a comprehensive website for Beautystack to inform and excite users, whilst communicating the brand’s key messages
A deep dive into the new brand and their products, designed to increase brand awareness and transparency
Panel talk at Cheltenham Literature Festival’s Voicebox Tent with Oenone Forbat, chaired by Olivia Petter
A flash tattoo day in collaboration with Grace Reed of ILY Tattoo to celebrate the launch of Pixel Flesh
The official London launch party for Pixel Flesh, complete with tooth gems and custom nail art
Bi-Coastal North American Launch Parties for the release of Pixel Flesh featuring custom nail art and tooth gems
An intimate Q&A in collaboration with Appledoll at their store on Venice Beach, Los Angeles
Hosting a day of workshops, panel talks and a slam poetry set to celebrate female creatives
Hosting the launch party for Sukeban magazine, founded by influencers Yuki Haze and Erika Bowes