Touched: A Beautystack Love Story

A Valentine’s film about the true love between Client and Beauty Pro.

All genuine and real Client/Pro relationships, the piece acts as a love letter to the industry, exploring the vital and special connections formed in the salon. With this film, we wanted to empower our community whilst challenging the perception of the beauty industry. Our Beauty Pros often see us at our most intimate and vulnerable - acting as therapists, confidantes and friends. In an increasingly digital and touch-deprived world, ‘TOUCHED’ celebrates the value of that human connection.

The video was shared across 18 different social media accounts and was viewed over 15,000 times. It was also featured by Dazed.

Screenwriting, casting and project management by Ellen Atlanta
Directed by Leonn Ward
Creative direction by Sharmadean Reid
Production by Black Dog Films